Movistar Formula1 increases fan engagement with el Post de la Afición, powered by Xtreamr
Movistar+ owns the exclusive rights for Formula1 coverage in Spain for 2017. On their dedicated Formula1 channel, the segment, el Post de la Afición, airs on Sundays after the Grand Prix races. On this interactive programme, fans connect live with Xtreamr and ask questions directly to experts and ex-drivers: Toni Cuquerella, Pedro de la Rosa, Miguel Portillo and Iñaki Cano.
Not only do fans at home use Xtreamr to connect via their smartphones or computers, but the programme presenter also uses Xtreamr’s presenter app to moderate the show. She controls the flow of the conversation by tapping on the tactile screen to seamlessly move from one participant to the next.